Mohab Mostafa / Creative Lead

Ideasworthfeeling.

Big ideas.
Human stories.
WRITING / FILM / CREATIVE DIRECTION
Mohab Mostafa MM lettermark on lilac background
01 / About

A different
point of view.

Creative Lead and Senior Creative Writer with 7+ years of experience across storytelling, content creation, filmmaking, copywriting, and media production. Based in Cairo, I have worked across Egypt, the UAE, and Kuwait, creating campaigns, reels, shows, podcasts, and digital content. My work has generated 5M+ views, delivered 200+ content pieces, and earned Best Children’s Content recognition through the Sharjah Government Communication Award.

02 / Results

Selected outcomes

A snapshot of measurable impact across content, campaigns, and social media work.

7+
Years of experience
5M+
Views generated across platforms
200+
Content pieces delivered
+30%
Lead-generation target exceeded
+50%
Page reach growth
30+
Creative projects delivered
03 / Selected & archived work
01 /

New Media Academy

sonnaa el maarefa

Campaigns

01 / 01

Al Daheeh Course — SEO & Paid Media

-Copywriting, content writing, conversion

01 / 02

Impact Makers — Launch & Recruitment

-Launching campaign and recruitment campaign and strategy -Campaigns for Turkey, Palestine and Sudan humanitarian trips.

01 / 03

Kids Academy — Launch Campaign

Project highlights and selected work are available through the links below.

01 / 04

Parent-Friendly Label Campaign – Abu Dhabi Early Childhood Authority (ECA)

-Governmental content

01 / 05

1 Billion Followers Summit

Project highlights and selected work are available through the links below.

01 / 06

History Academy — Launch

-Launching campaign and recruitment campaign and strategy

02 /

Ads

MOIC

02 / 01

MOIC

Selected creative work and project samples.

One Chance for Good

02 / 01

One Chance for Good

Selected creative work and project samples.

RED real estate sketch

02 / 01

RED real estate sketch

-Copywriting and campaign

03 /

Directing

Films

03 / 01

Absentia

Film about a mother and her dead son and she gets the chance to have him back again. The film was under the supervision of the director Dr.Samir Seif.

03 / 02

Assistant Director — Short Film

Director assistant with famous director Noha Adel (director of spring comes laughing). The film is about a group of people watching the Egyptian team's match in the world cup. Password available on request

03 / 03

Girls make documentary

Film about girls pursuing their path into a field that doesn’t have a lot of women. I worked in the direction and production team.

03 / 04

Iftar El Matariya

A film about one of the biggest Ramadan feasts in Egypt and the Middle East but in a whole different treatment.

Podcasts

03 / 01

Goethe MakerCast

-Directing and producing prodcast in collaboration with German culutral Gothe inistiute.

03 / 02

Ramadan Cast

-1M+ views Ramadan podcast featuring Hazem el seddiq (social media influencer) with a group of guests. one of the biggest Ramadan podcasts by views.

03 / 03

Qa‘det Shabab

It is a youth-focused program centered on religious teachings and values. The main challenge was bringing four distinct presenters together in a cohesive and harmonious way, across 10 episodes filmed over more than a week.

04 /

Digital Marketing Content

Posts & Carousels

04 / 01

Maker Diploma

Coverage & Leads generation campaigns over achieved the target by +30%

04 / 02

Maker Fair Cairo

-Make Fair Cairo is the largest makers’ gathering in Egypt and the Middle East -content creation, including concept development, copywriting, media buying, visual design, and digital publishing.

04 / 03

BDI (bussines development institution)

-Business Development Institute (BDI) is considered as one of the biggest institutions in Bussines development education field. -managed creative ideation, copywriting, visual design, and social media publishing to promote business education programs. -advertising copy remained in use across paid media campaigns for over two years.

04 / 04

Dar Almaajim

-Creative Lead at Dar El Maajim, I oversaw creative direction, copywriting, translation, and content development while maintaining quality and consistency. -built the company’s brand identity and establishing its social media presence, creating a cohesive visual and communication style across digital platforms.

Reels

04 / 01

reels portfolio

My approach to Reels combines creativity, storytelling, and filmmaking techniques with a deep understanding of each brand’s identity, audience, and objectives. I think like a business owner while creating like a filmmaker.

04 / 02

Shantet Rahhala

I created advertising content that proved highly effective in paid media campaigns. The client continued using it for nearly two years across various marketing and sales campaigns.

04 / 05

Buy & Buy

-Page reach increase (+50%) -High quality founder daily content, lead generative and high reach Its reels are here:

04 / Contact

Let's make
something matter.

Available for creative leadership, storytelling, writing, and selected collaborations across brands, platforms, and media formats.

Phone / WhatsApp (UAE)
Phone (Egypt)
Location
Cairo, Egypt
↓ Work index