Hidaya Saleh
-Converted her content into show -reached +1M -Won national content prize

Creative Lead and Senior Creative Writer with 7+ years of experience across storytelling, content creation, filmmaking, copywriting, and media production. Based in Cairo, I have worked across Egypt, the UAE, and Kuwait, creating campaigns, reels, shows, podcasts, and digital content. My work has generated 5M+ views, delivered 200+ content pieces, and earned Best Children’s Content recognition through the Sharjah Government Communication Award.
A snapshot of measurable impact across content, campaigns, and social media work.
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-Converted her content into show -reached +1M -Won national content prize
-Reached +1M views -Exceded expected target audience (from UAE to whole middle east) Dr. Farida Dr. Sara Al Hammadi
-Reached +5 million views
Selected creative work and project samples.
-Copywriting, content writing, conversion
-Launching campaign and recruitment campaign and strategy -Campaigns for Turkey, Palestine and Sudan humanitarian trips.
Project highlights and selected work are available through the links below.
-Governmental content
Project highlights and selected work are available through the links below.
-Launching campaign and recruitment campaign and strategy
-Governmental campaign and content
Selected creative work and project samples.
Selected creative work and project samples.
-Copywriting and campaign
Film about a mother and her dead son and she gets the chance to have him back again. The film was under the supervision of the director Dr.Samir Seif.
Director assistant with famous director Noha Adel (director of spring comes laughing). The film is about a group of people watching the Egyptian team's match in the world cup. Password available on request
Film about girls pursuing their path into a field that doesn’t have a lot of women. I worked in the direction and production team.
A film about one of the biggest Ramadan feasts in Egypt and the Middle East but in a whole different treatment.
-Directing and producing prodcast in collaboration with German culutral Gothe inistiute.
-1M+ views Ramadan podcast featuring Hazem el seddiq (social media influencer) with a group of guests. one of the biggest Ramadan podcasts by views.
It is a youth-focused program centered on religious teachings and values. The main challenge was bringing four distinct presenters together in a cohesive and harmonious way, across 10 episodes filmed over more than a week.
Coverage & Leads generation campaigns over achieved the target by +30%
-Make Fair Cairo is the largest makers’ gathering in Egypt and the Middle East -content creation, including concept development, copywriting, media buying, visual design, and digital publishing.
-Business Development Institute (BDI) is considered as one of the biggest institutions in Bussines development education field. -managed creative ideation, copywriting, visual design, and social media publishing to promote business education programs. -advertising copy remained in use across paid media campaigns for over two years.
-Creative Lead at Dar El Maajim, I oversaw creative direction, copywriting, translation, and content development while maintaining quality and consistency. -built the company’s brand identity and establishing its social media presence, creating a cohesive visual and communication style across digital platforms.
My approach to Reels combines creativity, storytelling, and filmmaking techniques with a deep understanding of each brand’s identity, audience, and objectives. I think like a business owner while creating like a filmmaker.
I created advertising content that proved highly effective in paid media campaigns. The client continued using it for nearly two years across various marketing and sales campaigns.
-Page reach increase (+50%) -High quality founder daily content, lead generative and high reach Its reels are here:
Selected creative work and project samples.
Available for creative leadership, storytelling, writing, and selected collaborations across brands, platforms, and media formats.